- Under the Direction of Fresh Inc.
APEX SURGICAL CENTRE FOR ORAL + FACIAL SURGERY
The APEX Surgical Centre for Oral and Facial Surgery is the first of its kind in Kamloops. They are a state-of-the-art, fully accredited surgi-centre, who provide both consultations and a range of outpatient surgical procedures involving local anaesthesia, intravenous conscious sedation and general anaesthesia with a medical anaesthetist. Surgeon Dr. Peter Stefanuto, owner and founder of the surgical centre, trusted the Fresh team to provide a unique wordmark logo, brand identity, print collateral, and online presence to brand his vision of this state-of-the-art facility. The modern, sleek wordmark, angular shapes, and bold orange colour were inspired by Peter's love of the great outdoors as well as the precision of surgical procedures. Orange and angular shapes are also featured within the office itself, as Fresh team had the opportunity to consult with the Interior Designers of the facility during the brand process. Work included: logo and brand identity, business stationery, brochure, invitations, forms, and stock photography selection.