- Under the Direction of Fresh Inc.

AMPLIFY CONSULTING INC.

Amplify Consulting Inc. specializes in stakeholder engagement and community consultation for clients who understand the value of these important conversations. As the co-owner of Fresh Inc. for over 10 years, Aleece trusted the team to create a bright and bold brand for her new solo venture. The modern, fun colour palette and funky typography of the brand is a true reflection of her personality. An "A" icon was only fitting to symbolize Amplify and was built with triangular shapes in a forward moving motion to symbolize the meaning on the name — to make larger, greater, or stronger. Complementing the logo is a bold and bright triangular pattern, that depicts the shapes coming together and is used across the brand materials. Work inlcluded: Logo and brand identity, business stationery, cards, proposal and PowerPoint templates.